Allu Arjun To Play ‘Devil In Tree’?

The commercials in the small screen have got a special way to connect with the people and that’s why the fortunes of companies depend on the brand promotion. That is one reason why crores of rupees are spent on roping in big names. Now, the IDEA mobile group is said to be having something similar in mind. Currently, the Idea group is coming with the ‘save paper’ slogan and the concept of a tree with Abhishek Bachchan’s face in it has connected well with the public. Now, in order to spread the concept in the regional circuit, the Idea folks are planning to come up with a regional version. For this, they are said to be looking at the stylish star Allu Arjun since he has a good appeal among the masses. The marketing team is said to be thinking on the lines of confirming Arjun but let us wait for the final confirmation to see if Allu Arjun will become the devil in the tree or not.