Paruchuri’s ‘Free Scripts’ Strategy

When it comes to script writing in Tollywood, the name of Paruchuri brothers stands as the benchmark for many. But did you know that for each script they write, the duo gets only a small remuneration as per market standards? Apparently, for the brothers, more than money they focus on quantity and they also realize the fact that once writer demands money, he/she is out of the film industry slowly. The brothers have also provided free scripts at times just for goodwill and their passion towards writing. However, the real challenge lies in letting the creative juices flow which seems to be an easy job for both. The industry folks say that it is a good side in them to think in terms of writing than any commercial angle. The Paruchuri brothers sure stand as great inspiration to many aspirants. Hence they continued as star writers for decades together.