TELUGU Cinema Looking back, 2009 has been a year of contradictions in telugu cinema and the pay offs were more random than that of a slot machine. It was a year which saw two of the biggest grossers ever in Arundhati and Magadheera. together the two films earned over Rs 160 crores; unprecedented in the history of telugu cinema. However, out of the 123 telugu films released (until Dec 10), just a handful turned out to be hits. With a cumulative success rate of less than five percent, it would be fair to say the losers clearly outnumbered the winners.
We are talking films not people mind you.
Here's a recap of all that made the news in telugu filmdom last year.
Ram Charan was easily the star of the year, having made history with his second film.
With gross collections of Rs 115 crores and counting, Rajamouli's epic love story, Magadheera became the biggest hit ever in the industry, bettering the Rs 60 crore mark set by Mahesh Babu's Pokiri in 2005.
Clearly there's no stopping Charan from here. Magadheera is a landmark in every sense of the word. the year was just as good for the leading lady, Kajal Agarwal.
She went from being another promising actor to one of the most sought after girls in tinsel town. Her second release of the year, the Allu Arjun starrer Arya-2 has also opened to a great response from the BO and with a slew of plum projects on hand, Kajal is surely on her way up.
Anushka is one of the few actors who can afford to look back at the year with delight.
the leggy yoga trainer showed that she can carry a film on her shoulders as she did with Arundhati. the incredible success of the film has catapulted her to the top bracket of female actors overnight.
Showbiz without the stars is much like a rainbow without the colours and that was the case with telugu cinema last season.
We are talking films not people mind you.
Here's a recap of all that made the news in telugu filmdom last year.
Ram Charan was easily the star of the year, having made history with his second film.
With gross collections of Rs 115 crores and counting, Rajamouli's epic love story, Magadheera became the biggest hit ever in the industry, bettering the Rs 60 crore mark set by Mahesh Babu's Pokiri in 2005.
Clearly there's no stopping Charan from here. Magadheera is a landmark in every sense of the word. the year was just as good for the leading lady, Kajal Agarwal.
She went from being another promising actor to one of the most sought after girls in tinsel town. Her second release of the year, the Allu Arjun starrer Arya-2 has also opened to a great response from the BO and with a slew of plum projects on hand, Kajal is surely on her way up.
Anushka is one of the few actors who can afford to look back at the year with delight.
the leggy yoga trainer showed that she can carry a film on her shoulders as she did with Arundhati. the incredible success of the film has catapulted her to the top bracket of female actors overnight.
Showbiz without the stars is much like a rainbow without the colours and that was the case with telugu cinema last season.
none of the big four - Mahesh, nag, Venky, Pawan, had a release to their name. Allu Arjun's Arya-2 released right at the fag end of the year, shoring up some much needed star presence at the marquee in what has been a rather lackluster year. Jr ntR's Adurs which was also supposed to release at the same time was postponed.
It was not a great year in terms of returns either. Dil Raju, the maverick producer seemed to have lost his Midas touch. Josh, which he produced and Evaraina Eppudaina, Mallanna and Ganesh distributed by him, faltered to deceive in the end, losing big money in distribution.
However, the lack of star presence was made up in part at least, by the newcomers.
naga Chaitanya, made an impressive debut with the college drama, Josh. the movie was okay, but the young man showed, in time he will be ready to carry the Akkineni legacy into the 21'st century.
Rana, Suresh Babu's son also announced his arrival with the Shekhar Kammula directed, Leader, coming up soon. the film has generated huge interest in the industry and will have to wait a while to know how it will fare. But not many will be betting against Rana, for he surely looks the part.
It was not a great year in terms of returns either. Dil Raju, the maverick producer seemed to have lost his Midas touch. Josh, which he produced and Evaraina Eppudaina, Mallanna and Ganesh distributed by him, faltered to deceive in the end, losing big money in distribution.
However, the lack of star presence was made up in part at least, by the newcomers.
naga Chaitanya, made an impressive debut with the college drama, Josh. the movie was okay, but the young man showed, in time he will be ready to carry the Akkineni legacy into the 21'st century.
Rana, Suresh Babu's son also announced his arrival with the Shekhar Kammula directed, Leader, coming up soon. the film has generated huge interest in the industry and will have to wait a while to know how it will fare. But not many will be betting against Rana, for he surely looks the part.
Here's a quick look at the grossers of 2009.
Magadheera: the biggest hit ever made in south cinema! Made on a budget of Rs 40 crores, the film has collected Rs 115 crores worldwide (as of Dec 10) and is still going strong.
Arundhathi: the film made on a budget of Rs 14 crores, set the tone for the year. It collected about Rs 50 crores (both telugu and tamil Versions)
Kick: Ravi teja was at his entertaining best. Kick collected a gross of about Rs 25 crores. May not be a windfall considering the film cost Rs 18 crores to make. It was a hit nevertheless.
Arya 2: Made with a budget of about Rs 20 crores, Arya 2 collected almost as much in just two weeks. Perhaps that is what fetched Rs 1 crore for the rights to dub the film in Malayalam.
Yugantham: the telugu version of the doomsday prophecy film, 2012 is surprisingly the fourth biggest grosser of the year. Bought for Rs 3.5 crores for AP, the movie collected about Rs 12 crores.that makes it the mother of all Hollywood dubs in telugu.
Gopi Gopika Godavari: Made on a Rs 1.5 crore budget, this Vamsy special did robust business raking a neat Rs 4 crore in revenue.
Bendapparao RMP: this Allari naresh starrer left everyone including the filmmakers laughing (their way to the bank, we mean). Made on a budget of Rs 3 crores, the movie collected Rs 6 crores (satellite not included) without much fanfare.
Ride: the movie made with a budget of Rs 4 crores with young stars in the lead earned slimmer profits.
Magadheera: the biggest hit ever made in south cinema! Made on a budget of Rs 40 crores, the film has collected Rs 115 crores worldwide (as of Dec 10) and is still going strong.
Arundhathi: the film made on a budget of Rs 14 crores, set the tone for the year. It collected about Rs 50 crores (both telugu and tamil Versions)
Kick: Ravi teja was at his entertaining best. Kick collected a gross of about Rs 25 crores. May not be a windfall considering the film cost Rs 18 crores to make. It was a hit nevertheless.
Arya 2: Made with a budget of about Rs 20 crores, Arya 2 collected almost as much in just two weeks. Perhaps that is what fetched Rs 1 crore for the rights to dub the film in Malayalam.
Yugantham: the telugu version of the doomsday prophecy film, 2012 is surprisingly the fourth biggest grosser of the year. Bought for Rs 3.5 crores for AP, the movie collected about Rs 12 crores.that makes it the mother of all Hollywood dubs in telugu.
Gopi Gopika Godavari: Made on a Rs 1.5 crore budget, this Vamsy special did robust business raking a neat Rs 4 crore in revenue.
Bendapparao RMP: this Allari naresh starrer left everyone including the filmmakers laughing (their way to the bank, we mean). Made on a budget of Rs 3 crores, the movie collected Rs 6 crores (satellite not included) without much fanfare.
Ride: the movie made with a budget of Rs 4 crores with young stars in the lead earned slimmer profits.
the average fares: Maska: Made with almost Rs 15 crores, the movie just about managed to recover about 80 per cent thanks to heavy openings of pongal season.
Konchem Istam Konchem Kastam: this Siddarth starrer cost Rs 12 crores to make.
But the producers got the timing of the release wrong. It was released in February during the exam season and did not do too well despite having an impressive star cast and hit music.
Prayanam: the movie made with about Rs 3.5 crores, though not a huge hit managed to garner good enough critical acclaim.
Siddham : A small budget remake of Ab Tak Chappan, the Jagapathi Babu starrer did average business.
Anjaneyulu: the movie made with Rs 15 crores sold out almost Rs 20 crores and is the only one to have got huge table profit before release in the recent times. It drew good openings and recovered 70 per cent soon.
Oye: this Rs 10 crores worth Siddarth starrer got good openings but lost steam soon.
Mahathma: the much hyped 100th film of Srikanth also ended up as another also ran.
Ek Niranjan: this much hyped Prabhas starrer also failed to make much of an impact at the BO. Made with a budget of over 20 crores, Ek Niranjan had great openings but lost its way soon
Konchem Istam Konchem Kastam: this Siddarth starrer cost Rs 12 crores to make.
But the producers got the timing of the release wrong. It was released in February during the exam season and did not do too well despite having an impressive star cast and hit music.
Prayanam: the movie made with about Rs 3.5 crores, though not a huge hit managed to garner good enough critical acclaim.
Siddham : A small budget remake of Ab Tak Chappan, the Jagapathi Babu starrer did average business.
Anjaneyulu: the movie made with Rs 15 crores sold out almost Rs 20 crores and is the only one to have got huge table profit before release in the recent times. It drew good openings and recovered 70 per cent soon.
Oye: this Rs 10 crores worth Siddarth starrer got good openings but lost steam soon.
Mahathma: the much hyped 100th film of Srikanth also ended up as another also ran.
Ek Niranjan: this much hyped Prabhas starrer also failed to make much of an impact at the BO. Made with a budget of over 20 crores, Ek Niranjan had great openings but lost its way soon
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